Sometime ago – I don’t have the exact post – I read something like this on my LinkedIn feed:

Recruit people who are aligned with your vision, values, ideas and principles

And sure enough it got a lot of likes. Now imagine if the person had instead said:

Recruit sychophants

How many likes do you think the post would have gotten?

Take another example. As I read Dale Carnegie’s famous book, in one of his chapters he says:

Let the other person feel that the idea is his or hers

In other words, plant the idea in their mind (inception). How about this:

Let the other person steal your ideas